Leading The World To 5G Campaign, Infographics, Organic Social Media, Presentation Design, Report Design

Hotwire

As the foundational architect of global telecom infrastructure, Qualcomm has spent over a decade developing the core innovations underpinning 5G connectivity. Over a prolific five-year partnership, Lucy acted as their lead design partner, translating complex intellectual property and macroeconomic insights into an empowering, global "5G for All" visual narrative targeted at consumers, enterprise partners, and global suppliers.

While Qualcomm’s engineering pioneered the 5G revolution, communicating a "once-in-a-generation" economic shift required moving past dense technical jargon. The creative challenge lay in sustaining a multi-year visual strategy that could adapt as global interest exploded. The assets needed to command authority among B2B stakeholders while remaining accessible to consumers, ensuring Qualcomm consistently dominated media coverage and outpaced aggressive industry competitors.

Lucy developed an expansive, high-performance design ecosystem optimised for high-stakes corporate storytelling and peak industry moments:

ACTION-ORIENTATED CAMPAIGNS: Synthesised deep industry insights into a powerful visual language, producing a continuous stream of premium marketing assets engineered to shift public sentiment and drive B2B adoption.

MWC FLAGSHIP CAMPAIGNS: Spearheaded the creative direction and asset design for multiple global campaigns at Mobile World Congress (MWC), safeguarding Qualcomm's market-leader positioning at the world's most influential connectivity event.

INNOVATION STORYTELLING FRAMEWORKS: Designed sophisticated data visualisations, executive presentation decks, and multi-channel digital collateral that elegantly communicated Qualcomm’s vision of a hyper-connected economic future.