Qualcomm: Global 5G Campaigns & Innovation Storytelling

I worked with Qualcomm over five years as a lead design partner, translating complex 5G technology, research and economic insights into clear, engaging creative for global audiences. The challenge was to make the impact of 5G accessible beyond technical audiences while maintaining a consistent visual language across global campaigns and high-profile industry moments. I developed creative across: *Global campaigns: Turned complex industry insights into accessible campaign concepts and visual stories. *MWC campaigns: Led creative direction and design across multiple Mobile World Congress campaigns and multi-channel rollouts. 5G Journey Map: Designed an interactive guide distributed to 2,000 MWC attendees, helping visitors navigate the show and explore Qualcomm’s role in 5G and IIoT. *Innovation storytelling: Created data visualisations, presentations, reports and digital assets to communicate Qualcomm’s technology and market vision. *Product marketing: Designed product-focused collateral, including a brochure communicating the benefits of Qualcomm’s Snapdragon 5G chipset.

*2,000 MWC Journey Maps distributed *5-year global design partnership *Campaigns and content supporting Qualcomm’s position as a leading voice in 5G The work helped turn complex technology into clear, memorable stories that could engage everyone from industry experts and media to enterprise partners and wider audiences.