Monavate: Global Rebrand, Website & Launch

Monavate wanted to challenge the traditional look of fintech, balancing global scale and technical credibility with a more human, accessible personality. Working closely with the leadership team, Lucy helped define the brand around 'A new breed of global payment solutions.' Lucy led the creative direction across: Brand identity: Developed the distinctive Monavate emblem, visual identity, typography and colour system. Human-centred design: Created a more accessible visual language for communicating complex payment technology. Digital experience: Led UX/UI and website design, translating the new positioning into a clear, engaging journey. Brand rollout: Extended the system across marketing, events and wider communications to support rapid growth.

The new brand reached 6,000 monthly website views within six months, with first-year social engagement outperforming Monavate’s competitor set. The business also reached 1.5m cardholders within its first year.