Hotwire: Global Rebrands, Team Building & Creative Direction

I spent 10 years at Hotwire Global Communications, starting as a Junior Designer and progressing to UK Design Lead and European Brand Ambassador. During my Art Director leadership role I built the design function from the ground up, while helping evolve the agency’s creative output across global markets. The challenge was twofold: establish a high-performing design team and bring greater creative consistency to a global agency undergoing significant change – including two major rebrands, one following an acquisition and another repositioning Hotwire from a PR agency to a global tech consultancy. I led and delivered across: *Global rebrands: Directed the visual rollout of two major brand evolutions across European and global markets. *Team building: Helped establish the design function, developing processes, mentoring designers and scaling creative capacity. *Product innovation: Designed an interactive sales hub to launch Hotwire’s new Interactive Content offering. *Campaigns & marketing: Created content hubs, reports, social, web and integrated marketing assets for global campaigns including The Drop. *New business: Art directed creative concepts and pitch decks for major prospects, helping teams communicate ideas with greater impact and win new accounts. *Brand leadership: Championing consistency and quality across markets while working closely with senior leadership and commercial teams.

*Built the design function from the ground up *Led two global rebrands *Supported major new business wins · Scaled creative delivery across European markets The role gave me the opportunity to combine creative leadership, commercial thinking and people management – experience that continues to shape how I lead projects and build the right creative team around a brief.