Creative thinking
without the unnecessary layers.
“I lead projects personally from the first idea through to final delivery.
When a brief needs additional expertise or capacity, I bring in trusted specialist creatives and partners around the work – giving my clients the flexibility of a wider team without the layers of a traditional agency.”
I’m Lucy Nast, founder of LKN Creative and a freelance Art Director with 12+ years’ experience working with global brands, marketing agencies, growth-stage businesses and founders.
I started out in consumer advertising before joining Hotwire Global Communications, working my way from junior designer to helping lead and build the global design team from the ground up. It taught me how to lead with confidence, while staying curious and empathetic.
Since then, I’ve partnered with brilliant teams across fashion, tech, enterprise, fitness, wellness, travel and lifestyle. Good design thinking can work in any sector, so if you don’t see your industry here, don’t let that put you off.
I love getting to know a business or founder and helping tell their story in a way people connect with – my work spans across brand identity, ABM / marketing campaigns, social, print, UX, web and new business design.
I care about being someone people can rely on – helpful, honest, collaborative and committed to doing my best work. And when a project needs more, I bring together a trusted network of partners around the brief.
Alongside LKN Creative, I also run LKN Weddings, my bespoke wedding stationery business. I'm a romantic at heart – it's so fun helping people celebrate each other!
Outside of work, you’ll find me cooking, going to gigs, hanging out with our maltipoo, running, gyming, going to galleries, obsessing over fashion or planning my next trip.
Partners
A few of the brilliant brands and teams I’ve had the pleasure of working with.
Want to see what they’re up to? Click to find out more.
"Lucy has taken me along this path with creativity, knowledge and clear guidance. She has listened to what I have said and turned it into a visual presence that I am immensely proud of. One that not only represents me, but also I think has impact and cut through in a crowded market. I don't often give recommendations, and am a tough task-master. But I would strongly suggest you speak with Lucy."
Grant Currie,
Currage Consulting
"Her additions provided greater clarity for other designers by enhancing descriptions and demonstrating the use of key brand elements. She also designed assets with easy-to-follow guides for our company intranet design system, significantly improving its look and usability. Fast, meticulous, and highly skilled!"
dentsu team,
dentsu
"Lucy calmly, professionally and creatively collaborated with me to produce a whole visual identity for the company and then designed my website alongside a variety of other creative assets. She was a vital part of the successful launch and was a delight to work with. I wouldn’t hesitate to recommend her.”
James Tutt,
Grannom Consulting
"Her work with clients like Monovate and BIAN showcases her ability to create meaningful, unique concepts that lead to successful brand projects. Not only this, but Lucy has excellent capabilities in Interactive content using ceros, web design, app design, social design, illustration, print design and presentation design."
Kurtis Bhere,
KB Studio
“Simplifying our website was a major task – not only in terms of content, but also in reimagining the digital experience and visual design. Lucy and the team brought our ideas to life, transforming our goals into impactful visual and digital solutions.”
Yvonne Bilias,
BIAN
Client Reviews
There's billions of creatives out there...
Why work with me?
Expertise at Scale
For projects that need additional expertise, I work with a trusted network of freelancers and agency partners.
These experts span across strategy, copywriting, video, motion, web development, photography, illustration and specialist design.
So whatever your project needs, we've got your back.
