Rakuten Marketing

During the uncertainty of the pandemic, Rakuten needed to turn rapidly changing consumer spending data into clear, useful insight for retail brands, publishers and advertisers. I designed and built a multi-phase interactive microsite in Ceros, replacing a traditional static whitepaper experience with a more engaging digital journey. *Interactive report: Translated complex COVID-19 consumer research into an accessible, downloadable trend report. *Data-led UX: Designed interactive charts, data pull-outs and animated content to make forecasting and insights easier to understand. *Engagement: Created an immersive experience designed to encourage deeper exploration and drive downloads of Rakuten’s hero content.

75+ report downloads on launch day 1,400+ microsite views in the first month 5m 22s average time spent The project turned complex data into a useful, engaging digital experience, increasing interaction with Rakuten’s content at a critical point in the market.