Vodafone: Gigalife Editorial Platform

Vodafone wanted to move the conversation around 5G beyond technical specifications and show how next-generation connectivity could actually change people’s lives. I led the design and build of Gigalife, a dedicated editorial platform created to engage consumers through human stories, cultural insight and accessible technology content – while working within Vodafone’s established global brand guidelines. I developed the platform across: *Editorial art direction: Used striking, real-world photography and a more premium editorial approach to make 5G feel human and relevant. *UX & content architecture: Created a clear, accessible structure that made complex topics easy to explore and navigate. *Brand evolution: Pushed Vodafone’s existing visual system into a more distinctive editorial space while maintaining brand recognition and consistency. *Digital design & build: Designed and built the platform as a scalable content destination for global audiences.

Gigalife helped Vodafone build thought leadership around 5G, using SEO and share of voice to reach consumer audiences beyond the core Vodafone website. The platform shifted the conversation from what 5G is to what it could mean for everyday life, creating a more engaging way for audiences to understand the technology.

Website Build: Noble Performance