BIAN: Enterprise Brand Refresh, Website Design & Creative Partnership

I worked with BIAN, the global Banking Industry Architecture Network, for over seven years, supporting its brand, digital presence and communications across a long-term creative partnership. The challenge was to modernise a highly technical organisation and make its value clearer and more engaging to a global audience of banks, technology companies and industry leaders, while maintaining the credibility expected by organisations including JP Morgan, IBM and HSBC. I’ve supported BIAN across: *Brand refresh: Evolved the visual identity and developed a more consistent, contemporary design system. *Website transformation: Partnered with Noble Studios on the UX/UI and visual design of a large-scale website, simplifying complex content architecture and supporting SEO. *Member communications: Designed corporate brochures and marketing materials explaining BIAN’s proposition, developments and membership benefits. *Awards & campaigns: Created high-visibility member campaigns and awards collateral designed to strengthen retention, awareness and acquisition. *Ongoing creative support: Delivered social, event advertising, editorial and corporate communications across a seven-year partnership.

*7+ year creative partnership as a result of continued retained success and acquired new members *Global enterprise audience *Brand and digital ecosystem supporting member engagement, retention and growth The work has helped BIAN maintain a credible, consistent and contemporary presence within a complex global financial ecosystem, while making its expertise and proposition easier to understand.

Website Build: Noble Performance