ASUS VivoBook: Gen Z Campaign & Immersive Digital Experience

ASUS launched “Enter Your Voice”, a global VivoBook campaign inviting Gen Z creatives to share their stories for the chance to win a career-launching platform and £10,000 grant. The challenge was to connect with an audience resistant to traditional advertising, creating an experience that felt authentic, culturally relevant and built around self-expression. I led the UX/UI and visual design across the campaign, creating: *Campaign microsite: Designed a bold, low-friction experience for storytelling submissions, generating 250+ quality entries, including videos and podcasts. *Influencer integration: Built a cohesive visual system across campaign content featuring ambassadors including Roman Kemp and ClickForTaz. *Multi-channel campaign: Created digital advertising and social assets that drove 5,000+ direct clicks to the microsite through influencer content and contributed to 1m+ social engagements.

250+ quality entries · 5,000+ direct microsite clicks 1m+ social engagements The campaign turned a product launch into a participatory experience, giving Gen Z a reason to create, share and get involved – rather than simply consume branded content.