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RAKUTEN MARKETING
Project type
Interactive Content
Date
2020
Location
Global
Role
Lead Designer
Link
Key Results
75+ report downloads on the day of phase one launch
1400+ page views of microsite after first month of launch
5m 22s average time spent by a visitor on the microsite in the first month of launch
Credits
Hotwire Strategy & Marketing Services Team
Rakuten Marketing needed to retain its existing network of advertisers and publishers and drive new customers to reach its targets in 2020. The pandemic placed the audience in a state of uncertainty, caught between short-term response and vital planning for the Christmas shopping peak.
Our plan focused on exploring the expected impact of COVID-19 on consumer spending habits in relation to upcoming peak shopping periods and publisher-advertiser relationships. The first phase of the campaign focused on using these findings to create a downloadable report with actionable strategies for advertisers.
I then designed and built an interactive microsite, to bring to life the key report messaging, alongside fresh publisher-advertiser insights. The hub had a variety of sections including carousels with key interviews, pull-out interactive stats, and graphs showing key data. The visual layout and interactivity encouraged people to interact with the content, making it more digestible and driving downloads of hero assets.
Read more by clicking on the visuals below.
