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HOTWIRE
Project Type
Brand Identity, Organic Social Media, Marketing Reports, Training Materials, Product Offerings.
Date
August 2014 - April 2023
Since joining in 2015, I have been positioned as Hotwire's UK brand ambassador. This has involved leading on two re-brands, the first in response to an acquisition, and the second to communicate the change in positioning from 'Global PR Agency' to 'Global Tech Consultancy'.
Other responsibilities included:
- Creating organic marketing collateral for blogs, social media and website refreshes
- Building content hubs for global marketing campaigns such as 'The Drop
- Launching various product offerings, the most recent being 'Interactive Content', creating a bespoke interactive content hub as an effective sales tool for account teams
- Report design for UK marketing peaks
I have also art directed concepts for multiple successful new business opportunities, whilst leading on the presentation design to ensure that Hotwire's vision and brand was communicated consistently yet uniquely to each prospect, so to stand out against competitors.
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