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DENTSU: GLOBAL CAMPAIGN SYSTEM & INTRANET TRANSFORMATION
The brief
Dentsu engaged LKN Creative to deliver two high-impact, time-sensitive initiatives: a global campaign system for Cannes Lions, followed by a comprehensive 2025 internal intranet overhaul to drive employee engagement and adoption.
Quote
“Working with Lucy was a fantastic experience. She quickly understood the briefs and delivered thoughtful, precise design solutions from creating templates for our digital activation at Cannes Lions to refining our new brand guidelines. Her additions provided greater clarity for other designers by enhancing descriptions and demonstrating the use of key brand elements.
She also designed assets with easy-to-follow guides for our company intranet design system, significantly improving its look and usability. Fast, meticulous, and highly skilled!”
Phase 1: Cannes Lions Campaign System
THE CHALLENGE: Deliver a high-velocity, scalable design system for global teams under an incredibly tight deadline.
WHAT WE DID: Acted as a seamless extension of Dentsu’s internal team, translating complex strategic goals into a flexible visual ecosystem. Developed launch presentations, multi-channel advertising assets, and a modular suite of social templates.
THE OUTCOME: A flawless, unified brand experience across every global touchpoint, establishing deep institutional trust.
Phase 2: Internal Intranet & GTM Overhaul (2025)
THE CHALLENGE: Refresh Dentsu’s global intranet and update go-to-market (GTM) collateral within the rigid technical parameters of their employee platform.
WHAT WE DID: Provided strategic UX and design consultation to map out asset hierarchy. Designed high-impact page layouts and modernized GTM tools to work seamlessly within strict platform limitations.
THE OUTCOME: Transformed the internal hub into an engaging, intuitive platform that boosted team adoption and aligned Dentsu’s global workforce.
This partnership highlights LKN Creative’s ability to embed seamlessly into a global agency, rapidly transforming complex briefs into flexible, scalable design systems. From high-profile festival stages to constraint-heavy internal digital platforms, we deliver agency-grade precision under tight timelines—empowering client teams to maintain brand consistency independently.
