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DENTSU
Project type
GTM Campaign Branding, Global Launch Assets & Intranet design
Date
May 2024 and August 2024
Location
Global
Quote
“Working with Lucy was a fantastic experience. She quickly understood the briefs and delivered thoughtful, precise design solutions from creating templates for our digital activation at Cannes Lions to refining our new brand guidelines. Her additions provided greater clarity for other designers by enhancing descriptions and demonstrating the use of key brand elements.
She also designed assets with easy-to-follow guides for our company intranet design system, significantly improving its look and usability. Fast, meticulous, and highly skilled!”
Dentsu partnered with LKN Creative to deliver two high-impact, time-sensitive projects. For the first, Lucy led the creative direction and design of a full campaign brand system, producing launch presentations, marketing assets, and a suite of templates for use across global teams at Cannes Lions. By working closely with internal social and marketing teams, Lucy ensured a seamless rollout and consistent brand experience across every touchpoint.
In a follow-up phase, LKN Creative updated their internal intranet with refreshed go-to-market collateral to support wider team adoption and engagement.
This project is a great example of how we collaborate as a true extension of the team – quickly getting up to speed, translating strategic goals into clear creative, and building flexible systems that clients can scale. The long-term nature of our partnership meant Lucy could anticipate needs, align with multiple teams, and deliver high-quality work under tight timelines.
