dentsu: Global Campaign System & Intranet Transformation

A global partnership spanning campaign identity, scalable design systems and internal digital platforms – combining senior creative expertise with the agility and efficiency of fractional support.

Developed a scalable visual identity and design system for dentsu’s go-to-market campaign, launched at Cannes Lions, working alongside the internal team under a tight launch deadline. The work spanned refining their campaign brand guidelines, launch speaker presentations, advertising, social media and modular templates, creating a consistent campaign experience that could be adapted across markets and channels.

Provided UX and art direction for dentsu’s employee intranet, working within the technical constraints of the existing employee platform. Provided strategic UX and design consultation to map out asset hierarchy. Then created a series of high-impact pages and assets, to ensure the internal hub is an engaging, intuitive platform that boosted team adoption and aligned dentsu’s global workforce and new Go-To-Market.

A cohesive global campaign system that enabled teams to deliver consistent creative across markets, alongside a clearer, more intuitive intranet experience and improved GTM tools – all designed to work within real-world technical and operational constraints.