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CURRAGE CONSULTING: VISUAL IDENTITY & MARKETING
Client testimonial
"Lucy has been an utter revelation. I wanted to create my own brand, one that showed my essence as a B2B creative communicator and strategic consultant. It was a journey.
I had really no idea initially what this would mean or look like. But Lucy has taken me along this path with creativity, knowledge and clear guidance. She has listened to what I have said and turned it into a visual presence that I am immensely proud of.
One that not only represents me, but also I think has impact and cut through in a crowded market. I don't often give recommendations, and am a tough task-master. But I would strongly suggest you speak with Lucy."
The brief
LKN Creative partnered with Currage Consulting to develop a bold, founder-led visual identity and digital presence for senior communications expert Grant Currie. The direction centered on the core concept of “Confident Minimal Energy” – positioning the new practice with immediate momentum and modern authority.
The challenge
The objective was to build a consultancy brand that commanded corporate credibility within the high-stakes communications and tech sectors, while completely avoiding the sterile, predictable aesthetics of traditional advisory firms. The identity needed to balance decades of senior-level experience with an energetic, forward-thinking entrepreneurial spirit.
The solution
LKN Creative designed a high-contrast, dynamic identity system and a streamlined digital footprint tailored for immediate market impact:
DISTINCTIVE BRANDING: Developed a custom wordmark and an adaptable conversation-inspired monogram, paired with a premium, high-contrast palette of charcoal, bold yellow, and expressive supporting tones.
FORWARD-THINKING VISUALS: Combined editorial-style architectural imagery with progressive, AI-inspired graphics to reinforce the consultancy’s future-focused approach.
DIGITAL ECOSYSTEM ROLLOUT: Designed and built a founder dynamic website optimised for executive navigation and search – perfect for a startup consultancy in a crowded market. This was supported by an ecosystem of presentation templates, stationery, and launch-ready LinkedIn branding.
This project demonstrates LKN Creative’s ability to translate executive corporate expertise into a highly distinctive, competitive personal brand. By discarding predictable industry tropes for "Confident Minimal Energy," we delivered a premium, launch-ready ecosystem that positions the founder as both an established authority and a modern, creative disruptor.
