ASUS's goal was to create a strong brand connection between the VivoBook and the Gen Z audience. My team's research showed that Gen Z are motivated by self-expression and authenticity so we launched ASUS’s “Enter Your Voice” campaign. This campaign invited young creative visionaries to share their story and inspire others via diverse media, for a chance to win a platform to launch their creative career.

My team developed an integrated campaign to deliver the #EnterYourVoice message across PESO – from a hero video showcased on a campaign microsite and ASUS social channels to visuals used in digital ads. My microsite design brought to life the colourful and youthful personality of the VivoBook and enticed over 250 young visionaries were inspired to submit. The eventual winner had her quest to highlight hidden disabilities brought to life via a partnership with UNILAD and a £10,000 grant to kickstart her career as a broadcaster.

Capital FM radio presenter Roman Kemp and YouTube sensation ClickForTaz, highly relatable and aspirational figures for Gen Z creatives, were influential ambassadors of the campaign.

Read more by clicking on the visuals below.